An elevator pitch is a persuasive short description of your idea, project, or product. An elevator pitch succinctly communicates all the benefits and strengths of your product idea, so you can spark investors’ and stakeholders’ interests.
The elevator pitch will look like this:
For (target audience) who (audience needs), the (product/service) is a (product category) that (benefit for the user) unlike (name competitors) our product (describe what the product does better).
Take a look at this elevator pitch example from Nintendo Wii:
For parents with young families, who are scared by traditional game consoles, the Nintendo Wii is a family entertainment system that lets families play together. Unlike the Xbox and PS3, which have complicated joysticks, our product uses a natural gesture-based approach to gaming that lets the whole family play.